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The potential of mobile electronic business (m-business) applications and wireless technologies has created interdisciplinary interest among researchers in the fields of computer science, business administration, and the social sciences. However, one preeminent inter-discipline has yet found little systematic inclusion: organizational behavior (OB), a study field of business administration relating to psychology. This paper highlights the three levels of OB and articulates typical questions with behavioral emphasis arising from the use of mobile applications in organizations. Empirical insights on the mobile workers gained across nine industries suggest that any research agenda addressing the effect of m-business on OB levels should reflect industrial differences. Building on the mobile workforce concept, a three-dimensional reference framework is presented as a guide for a behavioristic research agenda.