Using a human face in an interface
CHI '94 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Trust breaks down in electronic contexts but can be repaired by some initial face-to-face contact
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Effects of four computer-mediated communications channels on trust development
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
On-line trust: concepts, evolving themes, a model
International Journal of Human-Computer Studies - Special issue: Trust and technology
An empirical investigation of online consumer purchasing behavior
Communications of the ACM - Mobile computing opportunities and challenges
Toward a more robust theory and measure of social presence: review and suggested criteria
Presence: Teleoperators and Virtual Environments
What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology
International Journal of Electronic Commerce
Subtle persuasion: the unobtrusive effect of website-banner congruence on trust
Proceedings of the 4th International Conference on Persuasive Technology
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A lack of trust and face-to-face interaction prevents many people from purchasing online. Relevant research aimed at overcoming such problems is often based on the assumption that providing social information increases trust. These studies, however, have yielded inconsistent results, arguably because trust is usually treated as a unidimensional concept. This study targets the influence of social information on trust by taking account of the multidimensional nature of trust. Peer recommendations in product judgment tasks were hypothesized to affect consumers' product attitudes via social trust, rather than competence, if peer images are available and uncertainty associated with products is high. Results indeed support mediation by social trust, but only for experience products.