Innovative web use to learn about consumer behavior and online privacy
Communications of the ACM - Digital rights management
Use of a P3P user agent by early adopters
Proceedings of the 2002 ACM workshop on Privacy in the Electronic Society
Privacy policies as decision-making tools: an evaluation of online privacy notices
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Examining user privacy practices while shopping online: what are users looking for?
Proceedings of the 2007 conference on Human interface: Part II
How users read and comprehend privacy policies
Proceedings of the 2007 conference on Human interface: Part II
Searching for privacy: design and implementation of a p3p-enabled search engine
PET'04 Proceedings of the 4th international conference on Privacy Enhancing Technologies
Personal and Ubiquitous Computing
Trust models and applications in communication and multi-agent systems
International Journal of Knowledge-based and Intelligent Engineering Systems - Selected papers of KES2012-Part 2 of 2
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With increasing growth of Internet commerce, online fraud accounts for as much as 20% of identity theft cases. The present study evaluated Privacy Bird^(R), a computer program that warns users of privacy preference violations by displaying a colored bird. Users rated their trust of, and willingness to give financial information to, web sites in three categories (financial, retail, and social networking) before and after using Privacy Bird. Privacy Bird improved participants' privacy practices, increasing their trust in (and willingness to provide financial information to) web sites that yielded green birds, reducing it for sites that yielded red birds, and inducing further consideration of policies for sites that yielded yellow birds. These results suggest that e-commerce sites should address the privacy concerns of users and make salient the cues that inform users that their privacy is protected.