Privacy in e-commerce: examining user scenarios and privacy preferences
Proceedings of the 1st ACM conference on Electronic commerce
E-privacy in 2nd generation E-commerce: privacy preferences versus actual behavior
Proceedings of the 3rd ACM conference on Electronic Commerce
Privacy policies as decision-making tools: an evaluation of online privacy notices
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Influence of the Privacy Bird® user agent on user trust of different web sites
Computers in Industry
Does privacy information influence users' online purchasing behavior?
HI'11 Proceedings of the 2011 international conference on Human interface and the management of information - Volume Part I
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This study evaluated users' behaviors when performing inexpensive or expensive e-commerce purchases on familiar and unfamiliar Web sites. Users were more comfortable with making inexpensive than expensive purchases. They also felt more secure and that their privacy was better protected when shopping with a familiar Web site than an unfamiliar one, especially for expensive purchases. For inexpensive purchases, if the price was "right", participants were willing to purchase the product on unfamiliar Web sites. For expensive purchases, though, the reputation of the organization hosting the Web site was the most important factor. In both cases, privacy was a minor determinant for deciding whether to make a purchase from a Web site. Only 20% of the users regularly accessed the sites' privacy policies during their interactions with the sites. Moreover, less than half of the participants even looked at privacy-policy links during their interactions with the Web sites.