Communications of the ACM
Masks: Bringing Anonymity and Personalization Together
IEEE Security and Privacy
Improving understanding of website privacy policies with fine-grained policy anchors
WWW '05 Proceedings of the 14th international conference on World Wide Web
An experimental economics approach toward quantifying online privacy choices
Information Systems Frontiers
Examining the influence of demographic factors on internet users' information privacy concerns
Proceedings of the 2007 annual research conference of the South African institute of computer scientists and information technologists on IT research in developing countries
Understanding web credibility: a synthesis of the research literature
Foundations and Trends in Human-Computer Interaction
Identity theft and privacy – consumer awareness in Ireland
International Journal of Networking and Virtual Organisations
Usability of user agents for privacy-preference specification
Proceedings of the 2007 conference on Human interface: Part II
Privacy-enhanced web personalization
The adaptive web
A privacy-enhanced attribute-based access control system
Proceedings of the 21st annual IFIP WG 11.3 working conference on Data and applications security
Influence of the Privacy Bird® user agent on user trust of different web sites
Computers in Industry
Privacy online: research and recommendations
TELE-INFO'06 Proceedings of the 5th WSEAS international conference on Telecommunications and informatics
PET'04 Proceedings of the 4th international conference on Privacy Enhancing Technologies
ITWP'03 Proceedings of the 2003 international conference on Intelligent Techniques for Web Personalization
Affect, cognition and reward: Predictors of privacy protection online
Computers in Human Behavior
The effect of online privacy policy on consumer privacy concern and trust
Computers in Human Behavior
A PLA-based privacy-enhancing user modeling framework and its evaluation
User Modeling and User-Adapted Interaction
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Consumers are more protective of their personal data than most e-marketers probably ever expected. Indeed, any willingness by consumers to provide certain information online greatly depends on who's doing the asking.