Innovative web use to learn about consumer behavior and online privacy

  • Authors:
  • Julia B. Earp;David Baumer

  • Affiliations:
  • North Carolina State University, Raleigh, NC;North Carolina State University, Raleigh, NC

  • Venue:
  • Communications of the ACM - Digital rights management
  • Year:
  • 2003

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Abstract

Consumers are more protective of their personal data than most e-marketers probably ever expected. Indeed, any willingness by consumers to provide certain information online greatly depends on who's doing the asking.