Life on the Screen: Identity in the Age of the Internet
Life on the Screen: Identity in the Age of the Internet
Innovative web use to learn about consumer behavior and online privacy
Communications of the ACM - Digital rights management
Communications of the ACM - Mobile computing opportunities and challenges
Privacy in electronic commerce and the economics of immediate gratification
EC '04 Proceedings of the 5th ACM conference on Electronic commerce
Privacy and Rationality in Individual Decision Making
IEEE Security and Privacy
Provision of Internet privacy and market conditions: An empirical analysis
Telecommunications Policy
Social Science Computer Review
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This article examined the interplay between cognition and affect in Internet uses for privacy control. A survey of a national sample was conducted to empirically test the relationship between affective concern for and cognitive knowledge of information privacy online. We also tested for the interactive role of reward-seeking as a moderator among these relationships. Findings revealed that concern did not directly play a meaningful role in guiding users' protective behavior, whereas knowledge was found significant in moderating the role of concern. The interactive role of reward-seeking seems particularly salient in shaping the structure of the relationships. These findings suggest that the intersections between knowledge, reward, and concern can play out differently, depending on the levels of each. Policy implications in relation to users' cognitive, affective, and reward-seeking rationalities are offered, and future research considerations are discussed.