The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity

  • Authors:

  • Denzil G. Fiebig;Michael P. Keane;Jordan Louviere;Nada Wasi

  • Affiliations:

  • School of Economics, University of New South Wales, Sydney, New South Wales 2052, Australia;University of Technology Sydney, Sydney, New South Wales 2007/ and Arizona State University, Tempe, Arizona 85287;School of Marketing, Centre for the Study of Choice, University of Technology Sydney, Sydney, New South Wales 2007, Australia;School of Finance and Economics, Centre for the Study of Choice, University of Technology Sydney, Sydney, New South Wales 2007, Australia

  • Venue:
  • Marketing Science
  • Year:
  • 2010

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