Editorial---People of Marketing Science

Functional Regression: A New Model for Predicting Market Penetration of New Products

Marketing Science

Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices

Marketing Science

Website Morphing

Marketing Science

Click Fraud

Marketing Science

The Option Value of Returns: Theory and Empirical Evidence

Marketing Science

Heterogeneous Learning and the Targeting of Marketing Communication for New Products

Marketing Science

Firm-Created Word-of-Mouth Communication: Evidence from a Field Test

Marketing Science

Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test

Marketing Science

The Race for Sponsored Links: Bidding Patterns for Search Advertising

Marketing Science

Tipping and Concentration in Markets with Indirect Network Effects

Marketing Science

The Sound of Silence: Observational Learning in the U.S. Kidney Market

Marketing Science

The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity

Marketing Science

When More Alternatives Lead to Less Choice

Marketing Science

Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?

Marketing Science

Modeling Multivariate Distributions Using Copulas: Applications in Marketing

Marketing Science

Opinion Leadership and Social Contagion in New Product Diffusion

Marketing Science

Commentary---Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion

Marketing Science

Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models

Marketing Science

Online Display Advertising: Targeting and Obtrusiveness

Marketing Science

A Dynamic Model of Sponsored Search Advertising

Marketing Science

A “Position Paradox” in Sponsored Search Auctions

Marketing Science

Uninformative Advertising as an Invitation to Search

Marketing Science