The role of the traditional TV in the age of intermedial media spectacles

  • Authors:

  • Pauliina Tuomi

  • Affiliations:

  • Tampere University of Technology, Pori, Finland

  • Venue:
  • Proceedings of the 8th international interactive conference on Interactive TV&Video
  • Year:
  • 2010

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Abstract

Combination of broadcast and digital media is high on the agenda of today's international media industries. Basically this means combining broadcasting with digital platforms. [29] This sort of cross-platform thinking is most common in different real TV-formats that offer interactive audience participation on TV, net and other mediums and/or devices. Naturally these intermedial TV-formats are bound to affect the role of the traditional TV-set. This paper presents an audience research study that was conducted in autumn 2009 by an internet inquiry that contained approximately 45 questions related to iTV/participatory TV- and media culture. The current situation and the questionnaire data were analyzed to answer the following questions: what is TV's role in the era of intermedial multiplatform media spectacles? How TV is watched and participated? What are the motives behind participation and what are the opinions towards iTV-entertainment and participatory TV- and media culture? This research is important since TV has been constantly over going several changes during the 21st century. Therefore, there is obvious room for further research on actual production, reception and participation practises when it comes to academic research on cross-media and multiplatform phenomena. [29]