Text-TV + Twitter = a new form of social TV?

  • Authors:
  • Pauliina Tuomi

  • Affiliations:
  • Tampere University of Technology, Pohjoisranta, Pori, Finland

  • Venue:
  • Proceeding of the 16th International Academic MindTrek Conference
  • Year:
  • 2012

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Abstract

In Finland the national broadcaster company YLE has done experiments in creating social TV by combining text TV and social media for a couple of years now. YLE has offered viewers an opportunity to tweet on Twitter via text TV page in real time simultaneously with live TV broadcast. This has been done mainly around different large and nationalistic media events that are approached as media spectacles in this study. The communication done with tweets has been possible for example during the Eurovision Song Contest, Independence Day celebration and now currently as a part of presidential election of Finland. This focused on the Text TV & Twitter broadcasting of Eurovision Song Contest and Finnish Independence Day celebration in 2011. The purpose of this study was to firstly explore for what and how is this social media channel used by the audience --what does audience tweet about? For this, all the (overall 3005) tweets published on text TV were analyzed based on content analysis method.