Technology adoption of mobile learning: a study of podcasting

Authors:
Chien-Ta Bruce Ho;Yu-Ting Chou;Peter O'Neill
Affiliations:
Institute of Technology Management, National Chung Hsing University, 250, Kuo Kuang Rd., Taichung 402, Taiwan.;Institute of Technology Management, National Chung Hsing University, 250, Kuo Kuang Rd., Taichung 402, Taiwan.;Faculty of Business and Economics, Department of Management, Monash University, P.O. Box 197, Caulfield East, Victoria 3145, Australia
Venue:
International Journal of Mobile Communications
Year:
2010

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Abstract

Mobile technology has become more mature, which has resulted in the new concept of mobile learning. Combining mobile learning with learning language may make language learning more attractive. Podcasting is one of mobile technology's new applications. This research explores the acceptance and critical factors of applying Podcasting towards learning a language. The design utilises the Unified Theory of Acceptance and Use of Technology (UTAUT) model. We demonstrate that there is a positive attitude towards Podcasting. We also show that performance expectancy is the most important factor when applying Podcasts to learning a language.