Bridging and bonding in social network sites – investigating family-based capital

  • Authors:
  • Petter Bae Brandtzaeg;Jan Heim;Birgit Hertzberg Kaare

  • Affiliations:
  • University of Oslo, Oslo, Norway/ SINTEF ICT, Forskningsvn. 1, 0314 Oslo, Norway.;SINTEF ICT, Forskningsvn. 1, 0314 Oslo, Norway.;Department of Media and Communication, University of Oslo, P.O. Box 1093, Blindern, 0317 Oslo, Norway

  • Venue:
  • International Journal of Web Based Communities
  • Year:
  • 2010

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Abstract

This study explores the relationship between three distinct dimensions of social capital (bridging, peer-bonding and family-bonding capital) in social network sites (SNSs). We ask what kinds of social relations are sought by SNS users and whether the usage of new SNSs contributes to family bonding. A representative sample of the Norwegian internet population shows that 25% use SNSs to communicate with family members once a week or more often, but peer bonding is significantly more frequent (53%). Further, male users are significantly less interested in future family contacts in SNSs than females. Both online bridging and family bonding differ significantly between age groups. Answers to an open-ended question demonstrate a wish to strengthen relationships with friends and acquaintances in SNSs. Contact with family is not reported as a main motivation for using SNSs (1%), while other social relations account for 74% of the motivations. However, the results of the study indicate that the majority of the respondents experience SNSs as a part of their daily communication routines, both to bridge new online contacts and to strengthen bonds with their existing offline ties.