Determinants of RFID adoption intention: Evidence from Taiwanese retail chains

  • Authors:
  • Ming-Chih Tsai;Wen Lee;Hsin-Chieh Wu

  • Affiliations:
  • Department of Marketing, National ChungHsing University, 250, Kuo Kuang Road, Taichung City 402, Taiwan;Department of Marketing, National ChungHsing University, 250, Kuo Kuang Road, Taichung City 402, Taiwan;Department of Marketing, National ChungHsing University, 250, Kuo Kuang Road, Taichung City 402, Taiwan

  • Venue:
  • Information and Management
  • Year:
  • 2010

Quantified Score

Hi-index 0.00

Visualization

Abstract

Our study identified important factors affecting industrial RFID adoption intention using statistical analysis. Because of its inter-organizational nature, the study extended the theory of diffusion of innovation and developed an analytical model correlating relative advantage, complexity, organizational readiness, and supply chain integration with adoption intention. Retail chains in Taiwan were chosen for an empirical survey; 134 valid data sets were obtained and structural equation modeling was used to analyze our model. The results indicated that the four constructs were all significant in affecting RFID adoption, and supply chain integration produced an effect similar to that of conventional innovation. An indirect effect of it on organizational readiness was also found to be significant.