An empirical investigation of anti-spyware software adoption: A multitheoretical perspective

Authors:
Younghwa Lee;Kenneth A. Kozar
Affiliations:
School of Business, University of Kansas, 1300 Sunnyside Avenue, Lawrence, KS 66045-7585, United States;Leeds School of Business, University of Colorado at Boulder, Boulder, CO 80309, United States
Venue:
Information and Management
Year:
2008

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Abstract

We performed an empirical investigation of factors affecting an individual's decision to adopt anti-spyware software. Our results suggested that an individual's attitude, subjective norm, perceived behavioral control, and denial of responsibility significantly affected anti-spyware adoption intention. Also, relative advantage and compatibility showed a significant effect on attitude, visibility, and image on subjective norm, and trialability, self-efficacy, and computing capacity on perceived behavioral control. Interestingly, moral obligation, ease of use, and perceived cost were not as significant as was originally expected.