Multivariate data analysis (4th ed.): with readings
Multivariate data analysis (4th ed.): with readings
Communications of the ACM
Framework for security and privacy in automotive telematics
WMC '02 Proceedings of the 2nd international workshop on Mobile commerce
Conceptualizing Trust: A Typology and E-Commerce Customer Relationships Model
HICSS '01 Proceedings of the 34th Annual Hawaii International Conference on System Sciences ( HICSS-34)-Volume 7 - Volume 7
Empirical investigation of the acceptance and intended use of mobile commerce: location, personal privacy and trust
Adoption of 3G+ services in Finland
International Journal of Mobile Communications
Controlling your personal information disclosure
ISP'08 Proceedings of the 7th WSEAS international conference on Information security and privacy
Personal information and privacy in E-commerce application
ISP'08 Proceedings of the 7th WSEAS international conference on Information security and privacy
The key factors of influence consumer online shopping behavior: using the IQA approach
E-ACTIVITIES'09/ISP'09 Proceedings of the 8th WSEAS International Conference on E-Activities and information security and privacy
Trust and TAM in online shopping: an integrated model
MIS Quarterly
The Moderating Roles of Income and Age in Mobile Commerce Application
Journal of Electronic Commerce in Organizations
| Hi-index | 0.00 |
The aim of this conceptual paper is to investigate the mobile commerce acceptance among Malaysian consumers. With mobile commerce or m-commerce technology, consumers can use mobile phones, Personal Digital Assistant (PDA) and laptop computers to access the internet, send and receive messages and make transactions at any time from any places without having tied to a particular location. This new electronic marketing concept has broadened the scope of service and offer great experience to consumers. On the other hand, marketers are able to obtain numerous benefits related to customization of products and services based on the location of the consumer. However, with the abundance of access to information system and high frequency of exposure to mass media, consumers are now becoming more concerned about the fraudulent issues that appear in electronic marketing. Therefore, considerations must be given to the implications of privacy and trust in m-commerce, if utilization and mutual benefits is to be derived on a lasting basis between consumers and marketers. It is very important to examine the privacy and trust elements to understand the acceptance and use of m-commerce according to Malaysian context thus enrich the model of m-commerce acceptance and use behavior. This conceptual paper is also engrossed to examine the influence of purchasing power on behavioral intent and specifies an extension model for the acceptance and use of m-commerce. By reading this paper, readers will be able to obtain clearer picture about conducting future research in order to understand the behavior of Malaysian consumers related to location, privacy, trust and purchasing power.