Data-driven behavioural algorithms for online advertising

Authors:
Antonio Tomarchio;Francesco Bellacci;Filippo Privitera
Affiliations:
Simply.com and Dada spa, Milan, Italy;Simply.com and Dada spa, Florence, Italy;Simply.com and Dada spa, Milan, Italy
Venue:
Proceedings of the international conference on Multimedia
Year:
2010

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Abstract

In this paper, we describe an innovative data-driven behavioural approach that we developed for the optimization of performance online advertising on Simply, the new international adnetwork developed by Dada spa.