Bidding on Configurations in Internet Ad Auctions
COCOON '09 Proceedings of the 15th Annual International Conference on Computing and Combinatorics
WINE '09 Proceedings of the 5th International Workshop on Internet and Network Economics
The value of location in keyword auctions
Electronic Commerce Research and Applications
Data-driven behavioural algorithms for online advertising
Proceedings of the international conference on Multimedia
Data management and mining in internet ad systems
Proceedings of the VLDB Endowment
On the efficiency of equilibria in generalized second price auctions
Proceedings of the 12th ACM conference on Electronic commerce
Real-time bidding for online advertising: measurement and analysis
Proceedings of the Seventh International Workshop on Data Mining for Online Advertising
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On the Internet, there are advertisements (ads) of different kinds: image, text, video and other specially marked objects that are distinct from the underlying content of the page. There is an industry behind the management of such ads, and they face a number of algorithmic challenges. This note will present a small selection of such problems, some insights and open research directions.