Practical secrecy-preserving, verifiably correct and trustworthy auctions
ICEC '06 Proceedings of the 8th international conference on Electronic commerce: The new e-commerce: innovations for conquering current barriers, obstacles and limitations to conducting successful business on the internet
Internet Ad Auctions: Insights and Directions
ICALP '08 Proceedings of the 35th international colloquium on Automata, Languages and Programming, Part I
Adaptive bidding for display advertising
Proceedings of the 18th international conference on World wide web
Efficiency of (revenue-)optimal mechanisms
Proceedings of the 10th ACM conference on Electronic commerce
Bidding on Configurations in Internet Ad Auctions
COCOON '09 Proceedings of the 15th Annual International Conference on Computing and Combinatorics
An expressive auction design for online display advertising
AAAI'08 Proceedings of the 23rd national conference on Artificial intelligence - Volume 1
Bidding for Representative Allocations for Display Advertising
WINE '09 Proceedings of the 5th International Workshop on Internet and Network Economics
Truthful auctions with optimal profit
WINE'06 Proceedings of the Second international conference on Internet and Network Economics
Auctions with intermediaries: extended abstract
Proceedings of the 11th ACM conference on Electronic commerce
Pricing guaranteed contracts in online display advertising
CIKM '10 Proceedings of the 19th ACM international conference on Information and knowledge management
Data management and mining in internet ad systems
Proceedings of the VLDB Endowment
Efficient online ad serving in a display advertising exchange
Proceedings of the fourth ACM international conference on Web search and data mining
Selective call out and real time bidding
WINE'10 Proceedings of the 6th international conference on Internet and network economics
ACM SIGecom Exchanges
Yield optimization of display advertising with ad exchange
Proceedings of the 12th ACM conference on Electronic commerce
Real-time bidding algorithms for performance-based display ad allocation
Proceedings of the 17th ACM SIGKDD international conference on Knowledge discovery and data mining
Repeated budgeted second price ad auction
SAGT'11 Proceedings of the 4th international conference on Algorithmic game theory
The multiple attribution problem in pay-per-conversion advertising
SAGT'11 Proceedings of the 4th international conference on Algorithmic game theory
Risk-aware revenue maximization in display advertising
Proceedings of the 21st international conference on World Wide Web
Handling forecast errors while bidding for display advertising
Proceedings of the 21st international conference on World Wide Web
Signaling schemes for revenue maximization
Proceedings of the 13th ACM Conference on Electronic Commerce
Competing intermediary auctions
Proceedings of the 2013 international conference on Autonomous agents and multi-agent systems
Verifiable auctions for online ad exchanges
Proceedings of the ACM SIGCOMM 2013 conference on SIGCOMM
Real-time bidding for online advertising: measurement and analysis
Proceedings of the Seventh International Workshop on Data Mining for Online Advertising
Signaling Competition and Social Welfare
ACM Transactions on Economics and Computation
Repeated Budgeted Second Price Ad Auction
Theory of Computing Systems
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An emerging way to sell and buy display ads on the Internet is via ad exchanges. RightMedia [1], AdECN [2] and DoubleClick Ad Exchange [3] are examples of such real-time two-sided markets. We describe an abstraction of this market. Based on that abstraction, we present several research directions and discuss some insights.