Bidding and allocation in combinatorial auctions
Proceedings of the 2nd ACM conference on Electronic commerce
Solving concisely expressed combinatorial auction problems
Eighteenth national conference on Artificial intelligence
Revenue analysis of a family of ranking rules for keyword auctions
Proceedings of the 8th ACM conference on Electronic commerce
Achieving budget-balance with Vickrey-based payment schemes in exchanges
IJCAI'01 Proceedings of the 17th international joint conference on Artificial intelligence - Volume 2
Bidding languages for combinatorial auctions
IJCAI'01 Proceedings of the 17th international joint conference on Artificial intelligence - Volume 2
Methodology for designing reasonably expressive mechanisms with application to ad auctions
IJCAI'09 Proceedings of the 21st international jont conference on Artifical intelligence
WINE '09 Proceedings of the 5th International Workshop on Internet and Network Economics
Fast algorithms for finding matchings in lopsided bipartite graphs with applications to display ads
Proceedings of the 11th ACM conference on Electronic commerce
Ad allocation for browse sessions
WINE'12 Proceedings of the 8th international conference on Internet and Network Economics
Forecasting user visits for online display advertising
Information Retrieval
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We propose an expressive auction design that allows advertisers to specify the kinds of demographics and websites they wish to target within an advertising network. The design allows the network to differentiate impressions according to relevant attributes (e.g., geographic location of the user, topic of the webpage). Advertisers can place bids for different kinds of impressions according to their attributes, and can also specify volume constraints to control exposure. The novelty of the design is a bidding language that admits scalable allocation and pricing algorithms. We discuss the incentive properties of different pricing approaches. We also propose a bidder feedback mechanism to mitigate the complexity of expressive bidding.