The impact of linguistic and cultural congruity on persuasion by conversational agents

  • Authors:
  • Langxuan Yin;Timothy Bickmore;Dharma E. Cortés

  • Affiliations:
  • Northeastern University;Northeastern University;Harvard Medical School

  • Venue:
  • IVA'10 Proceedings of the 10th international conference on Intelligent virtual agents
  • Year:
  • 2010

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Abstract

We present an empirical study on the impact of linguistic and cultural tailoring of a conversational agent on its ability to change user attitudes. We designed two bilingual (English and Spanish) conversational agents to resemble members of two distinct cultures (Anglo-American and Latino) and conducted the study with participants from the two corresponding populations. Our results show that cultural tailoring and participants' personality traits have a significant interaction effect on the agent's persuasiveness and perceived trustworthiness.