Robust combinatorial auction protocol against false-name bids.
Artificial Intelligence
Combinatorial Auctions
An adaptive algorithm for selecting profitable keywords for search-based advertising services
EC '06 Proceedings of the 7th ACM conference on Electronic commerce
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Algorithmic Game Theory
Periodical Resource Allocation Using Approximated Combinatorial Auctions
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AAAI'08 Proceedings of the 23rd national conference on Artificial intelligence - Volume 1
Methodology for designing reasonably expressive mechanisms with application to ad auctions
IJCAI'09 Proceedings of the 21st international jont conference on Artifical intelligence
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We propose a keyword auction protocol called the GSP-ExR (GSP with an exclusive right) in which the number of advertisements displayed around search results can be dynamically adjusted. It is an extension of the generalized second-price (GSP) auction, which is currently used for keyword auctions. However, in the GSP, the number of displayed advertisements (slots) is determined in advance. We consider adjusting the number of advertisements dynamically on the basis of the bids to improve both the social surplus and seller's revenue. In the GSP-ExR, the number of slots can be either 1 or K. The GSP-ExR pricing scheme is relatively simple and the seller's revenue is at least as good as that with the GSP. If the highest ranked bidder's bid is high enough, she can exclusively display her advertisement by paying a premium. Otherwise, the GSP-ExR is identical to the GSP.