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Internet video is becoming more and more popular in consuming field. The increasing of video data volumes requires some innovative means to enrich the video consuming experiences. Multimedia analysis is the key means, which can provide conveniences to both Internet video providers and consumers. This paper reviews the progress of media analysis techniques, investigates typical innovative Internet video services based on media analysis, introduces some innovative user experiences based on media analysis, and presents some open issues and potential research topics in media analysis and the related applications in Internet video services. We hope the paper provides valuable information to the researchers, engineers or decision-makers working in the fields of Internet video and media analysis.