A method for assessing website communicative efficacy using a semantic annotation tool

Authors:
Nadzeya Kiyavitskaya;Nicola Zeni;Cristina Coulleri;Luisa Mich
Affiliations:
Dept. of Information Engineering and Computer Science, University of Trento, Italy;Dept. of Computer and Management Sciences, University of Trento, Italy;Dept. of Computer and Management Sciences, University of Trento, Italy;Dept. of Computer and Management Sciences, University of Trento, Italy
Venue:
ICWE'10 Proceedings of the 10th international conference on Current trends in web engineering
Year:
2010

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Abstract

Evaluation of the communicative efficacy of a website is important in the context of an organization communication strategy. To address this issue, we propose a systematic method and a tool that supports it. The tool is based on a general-purpose semantic annotation framework. The application and feasibility of the method are introduced through a case study where it was used to compare the communicative efficacy of a set of tourist destination websites.