Avatar appearance & information credibility in Second Life®

Authors:
Malik Hussain;Brandon Nakamura;John Marino
Affiliations:
University of Washington;University of Washington;University of Washington
Venue:
Proceedings of the 2011 iConference
Year:
2011

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Abstract

Virtual worlds are immersive computer-simulated environments in which users create digital artifacts and interact with other users. These worlds are becoming mainstream technology platforms for collaboration, role-playing, learning, problem-solving, business, and more. Users interact in these worlds through a persona known as an "avatar"; a digital proxy of the user. As virtual worlds become more pervasive, it is becoming important to learn the role of information in this new dimension. Specifically, it is becoming critical to understand the factors that lead users to trust and not trust information in these virtual worlds. Authors conducted a user-based research study in Second Life® to better understand the impact that an avatar's appearance may have on the credibility of the information it shares with Second Life users.