Researching Travel Behavior and Adaptability: Using a Virtual Reality Role-Playing Game

  • Authors:
  • Montira Watcharasukarn;Susan Krumdieck;Richard Green;André Dantas

  • Affiliations:
  • University of Canterbury, Christchurch, New Zealand,;University of Canterbury, Christchurch, New Zealand,;University of Canterbury, Christchurch, New Zealand,;University of Canterbury, Christchurch, New Zealand,

  • Venue:
  • Simulation and Gaming
  • Year:
  • 2011

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Abstract

This article describes a virtual reality role-playing game that was developed as a survey tool to collect travel behavior data and explore and monitor travel behavior adaptation. The Advanced Energy and Material Systems Laboratory has designed, developed a prototype, and tested such a game platform survey tool, called Travel Activity Constraint Adaptation Simulation (TACA SIM). A main objective is investigating adaptability under the simulated situation of rapid fuel price. The computer game survey approach has the potential to capture real behavior data through a well-controlled experiment, because the participant experiences the survey as a role-play exploration. Feedback from participants confirms that TACA SIM collects data efficiently in an acceptable time while the participants enjoyed the experience. The authors propose that this gamed-based survey approach provides the basis for collecting and evaluating travel behavior data and adaptation behavior.