Fuzzy set theory—and its applications (3rd ed.)
Fuzzy set theory—and its applications (3rd ed.)
Time Series Analysis: Forecasting and Control
Time Series Analysis: Forecasting and Control
Strategies for the Diffusion of Innovations on Social Networks
Computational Economics
Diffusion dynamics in small-world networks with heterogeneous consumers
Computational & Mathematical Organization Theory
Application of TOPSIS in evaluating initial training aircraft under a fuzzy environment
Expert Systems with Applications: An International Journal
Forecasting innovation diffusion of products using trend-weighted fuzzy time-series model
Expert Systems with Applications: An International Journal
Weapon selection using the AHP and TOPSIS methods under fuzzy environment
Expert Systems with Applications: An International Journal
Customer evaluation for order acceptance using a novel class of fuzzy methods based on TOPSIS
Expert Systems with Applications: An International Journal
Using fuzzy TOPSIS method for evaluating the competitive advantages of shopping websites
Expert Systems with Applications: An International Journal
Modified diffusion model with multiple products using a hybrid GA approach
Expert Systems with Applications: An International Journal
Fuzzy failure modes and effects analysis by using fuzzy TOPSIS-based fuzzy AHP
Expert Systems with Applications: An International Journal
Review: A state-of the-art survey of TOPSIS applications
Expert Systems with Applications: An International Journal
A hybrid fuzzy group decision support framework for advanced-technology prioritization at NASA
Expert Systems with Applications: An International Journal
Hi-index | 12.06 |
This paper focuses on the product diffusion in a competitive automobile market. Since purchasing a car is costly, the consumers in the market tend to behave like rational decision makers. They naturally compare the attributes of cars (e.g., brand preference, fuel economy, safety, comfort) and make overall decisions. In this paper, we propose an agent-based (AB) diffusion model consisting of tens of thousands of interacting agents. In the model, an agent represents a consumer and bases its multi-attribute decision-making on fuzzy TOPSIS. The decision-making process integrates three purchasing forces: expert's product information provided by mass media, subjective weights on product attributes assigned by individual consumers, and social influence (i.e., information delivered from a consumer's neighbors who have already adopted products). The AB model executes the agents and observes the collective behavior. In this sense, the model can assist in the analysis of the complex market dynamics. We conducted an empirical study to verify the performance of the AB model.