Gender influence in perception and adoption of e-learning platforms

Authors:
Jorge Arenas-Gaitán;F. Javier Rondan-Cataluña;Patricio E. Ramirez-Correa
Affiliations:
Department Business Management and Marketing, University of Seville, Seville, Spain;Department Business Management and Marketing, University of Seville, Seville, Spain;Department Systems Engineering and Computation, University Catholic of the North, Antofagasta, Chile
Venue:
DNCOCO'10 Proceedings of the 9th WSEAS international conference on Data networks, communications, computers
Year:
2010

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Abstract

The main objective of this study is to examine gender differences and the adoption of technology in higher education students. TAM model is the tool used to measure the acceptance and use of e-learning of the respondents. We used Partial Least Squares (PLS), specifically, the PLS multi-group analysis was used to compare differences between groups. In summary, results show that students' behavior of acceptance of e-learning technology do not manifest statistically significant differences between women and men.