Do men heal more when in drag?: conflicting identity cues between user and avatar

Authors:
Nick Yee;Nicolas Ducheneaut;Mike Yao;Les Nelson
Affiliations:
PARC, Palo Alto, California, USA;PARC, Palo Alto, California, USA;City University of Hong Kong, Hong Kong, Hong Kong;PARC, Palo Alto, California, USA
Venue:
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Year:
2011

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Abstract

Studies in the Proteus Effect have shown that users conform to stereotypes associated with their avatar's appearance. In this study, we used longitudinal behavioral data from 1,040 users in a virtual world to examine the behavioral outcome of conflicting gender cues between user and avatar. We found that virtual gender had a significant effect on in-game behaviors for both healing and player-vs-player activity.