Developing user interfaces: ensuring usability through product & process
Developing user interfaces: ensuring usability through product & process
On site: to opt-in or opt-out?: it depends on the question
Communications of the ACM
Making Use: Scenario-Based Design of Human-Computer Interactions
Making Use: Scenario-Based Design of Human-Computer Interactions
Being Digital
Proceedings of the 8th international conference on Intelligent user interfaces
Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence
Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence
A widget framework for augmented interaction in SCAPE
Proceedings of the 16th annual ACM symposium on User interface software and technology
Interactive television: new genres, new format, new content
Proceedings of the second Australasian conference on Interactive entertainment
Design for an Interactive Television Advertising System
HICSS '06 Proceedings of the 39th Annual Hawaii International Conference on System Sciences - Volume 02
Human-Computer Interaction (3rd Edition)
Human-Computer Interaction (3rd Edition)
Effectiveness of interactive advertising presentation models
Proceedings of the seventh european conference on European interactive television conference
Live-streaming changes the (video) game
Proceedings of the 11th european conference on Interactive TV and video
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In this paper we examine the effectiveness of a new format of interactive advertising with respect to the user's interest and preference for a product while watching a TV program of relative importance. More specifically, our objective was to test a new ad format for interactive digital television in comparison to an established one and examine how the differences in the program flow and in the degree of user's attendance would affect his preferences and satisfaction. The design of ads was based on Adobe Director and a usability evaluation was conducted, before the production of the ad prototypes for the research of their effectiveness. Empirical findings suggest that the new ad format (Selectable Item Ad - SIA) is highly effective for people's interest and participation. Our research provides insight for advertisers and producers, because it establishes that the design of a suitable ad depends significantly on the ad's objectives, on the separate interest for the product and on the relative importance of the TV program for the viewer.