Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence

  • Authors:
  • Margherita Pagani

  • Affiliations:
  • -

  • Venue:
  • Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence
  • Year:
  • 2003

Quantified Score

Hi-index 0.00

Visualization

Abstract

From the Publisher:Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major issues surrounding digital convergence including the digital metamarket and new digital media devices and their potential for IT convergence at the macro level. Also addressed are multimedia and interactive digital television and the economic implications of these technologies. Additionally, the managerial implications of interactive digital television are covered, including branding strategies for digital television channels and the critical role of content media management.Author Biography: Margherita Pagani, is currently the coordinator of TV-LAB Research Laboratory on Digital Television and the I-LAB Research Center on Digital Economy. She is also a professor in the Graduate Business School at Bocconi University.