The Analytic Hierarchy Process--An Exposition
Operations Research
Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence
Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence
The practice of IS/IT benefits management in large Australian organizations
Information and Management
International Journal of Electronic Commerce
Spontaneous interaction with audiovisual contents for personalized e-commerce over Digital TV
Expert Systems with Applications: An International Journal
Extending the TAM for a t-commerce
Information and Management
The Analytic Hierarchy Process and the Theory of Measurement
Management Science
Technology and standards of digital television terrestrial multimedia broadcasting
IEEE Communications Magazine
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Interactive Digital Television IDTV service providers have been looking for ways to maintain their competitive advantage in the marketplace. To do this, IDTV service providers need to carefully evaluate the drivers affecting their existing commercial operations and practices. Hence, this study was undertaken to investigate various adoption drivers for IDTV commerce. A combination of research methods and tools literature search, semi-structured interviews, mail survey, and the analytic hierarchy process AHP were utilized to identify, examine, analyze, and rank the major adoption drivers for IDTV commerce. The results indicated that the development and implementation of IDTV commerce should be managed and operated in-house. The results also showed that AHP was a powerful tool in assisting decision makers in arriving at the best decision, particular for the IDTV service providers.