Rent a Car in Just 0, 60, 240 or 1,217 Seconds? - Comparative Usability Measurement, CUE-8

  • Authors:
  • Rolf Molich;Jarinee Chattratichart;Veronica Hinkle;Janne Jul Jensen;Jurek Kirakowski;Jeff Sauro;Tomer Sharon;Brian Traynor

  • Affiliations:
  • DialogDesign, Denmark;Kingston University, United Kingdom;Wichita State University, Wichita, KS;Aalborg University, Denmark;University College Cork, Ireland;Oracle Corporation, Denver, CO;Google, New York, NY;Mount Royal University, Calgary, Alberta, Canada

  • Venue:
  • Journal of Usability Studies
  • Year:
  • 2010

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Abstract

This paper reports on the approach and results of CUE-8, the eighth in a series of Comparative Usability Evaluation studies. Fifteen experienced professional usability teams simultaneously and independently measured a baseline for the usability of the car rental website Budget.com. The CUE-8 study documented a wide difference in measurement approaches. Teams that used similar approaches often reached similar results. This paper discusses a number of common pitfalls in usability measurements. This paper also points out a number of fundamental problems in unmoderated measurement studies, which were used by 6 of the 15 participating teams.