Understanding contexts by being there: case studies in bodystorming
Personal and Ubiquitous Computing
Invoking social comparison to improve electronic brainstorming: beyond anonymity
Journal of Management Information Systems - Special section: Information technology and its organizational impact
Creativity support tools: accelerating discovery and innovation
Communications of the ACM
On the Measurement of Ideation Quality
Journal of Management Information Systems
Cultural difference and adaptation of communication styles in computer-mediated group brainstorming
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Creativity factor evaluation: towards a standardized survey metric for creativity support
Proceedings of the seventh ACM conference on Creativity and cognition
Prototyping dynamics: sharing multiple designs improves exploration, group rapport, and results
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
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New ideas are the primary building blocks in attempts to produce novel interactive technology. Numerous idea generation methods such as Brainstorming have been introduced to support this process, but there is mixed evidence regarding their effectiveness. In this paper we describe an experimental, quantitative methodology from the domain of product design research for evaluating different idea generation methods. We present prominent results from relevant literature and new data from a study of idea generation in the wild. The study focused on the effects of the physical environment, or in other words, the physical context, on designers' capacity to produce ideas. 25 students working in small groups took part in an experiment with two design tasks. Moving from an office environment to the actual surroundings of the intended use, we discovered that the change in resulting ideas was surprisingly small. Of the measured dimensions, the real-world context influenced only the feasibility of ideas, leaving quantity, novelty, utility and level of detail unaffected. This finding questions the value of diving into the context as a design idea generation practice.