Identification of influencers - Measuring influence in customer networks
Decision Support Systems
Further into the wild: running worldwide trials of mobile systems
Pervasive'10 Proceedings of the 8th international conference on Pervasive Computing
My App is an Experiment: Experience from User Studies in Mobile App Stores
International Journal of Mobile Human Computer Interaction
CHI '12 Extended Abstracts on Human Factors in Computing Systems
End-user recommendations of mobile services: from physical encounters to digital service sharing
Proceeding of the 16th International Academic MindTrek Conference
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The mobile app stores and markets provide companies, independent developers and researchers alike with possibilities to distribute innovative designs for mobile devices on a global scale. However, reaching a large numbers of users does not in itself ensure a large number of users adopting the mobile application or service. Large-scale adoption depends on additional factors such as novelty in service design, ease of use, enjoyable interaction, built-in mechanisms for further distribution of the mobile service as well as the practice of word-of-mouth recommendations. In this position paper we present the background and preliminary findings from a study aimed at investigating the motivations and practices by which users recommend mobile apps and services among their acquaintances. We discuss our perspective on distribution of mobile applications and services on a large scale and end this paper by suggesting questions for discussion and future research.