The effects of content type and presentation style on user experiences of multimedia content on a tablet PC

  • Authors:
  • Kari Kallinen;Jan Kallenbach;Niklas Ravaja

  • Affiliations:
  • Aalto University School of Economics, Center for Knowledge and Innovation Research, Aalto, Finland;Aalto University School of Science and Technology, Department of Media Technology, Aalto, Finland;Aalto University School of Economics, Center for Knowledge and Innovation Research, Aalto, Finland

  • Venue:
  • HCII'11 Proceedings of the 14th international conference on Human-computer interaction: users and applications - Volume Part IV
  • Year:
  • 2011

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Abstract

The present study examined how media type, presentation style, and user characteristics moderate people's media experiences while reading on and listening to news messages. We found that content type, presentation modality and user characteristics all moderated the responses to the news messages. We found for example that (1) entertainment news were experienced as more pleasant and activating, but factual news as more interesting, important, and trustworthy, (2) Audio news with text captions elicited better memory performance and higher presence than text or audio only news, (3) fast picture presentation elicited higher activation than slow pictures among younger users whereas slow picture presentation elicited higher activation than fast pictures among older users. The results demonstrate the complex mixture of user (such as age, and level of education), presentation (such as medium, modality, speed), and content (such as fact and entertainment) characteristics in media experiences.