Introduction: personalized views of personalization
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The focus of the present paper was to examine the effects of background music on using a pocket computer (i.e., reading entertainment news and making notes) in a noisy cafeteria environment. Music listening, as compared to using PDA without listening to music, prompted higher overall user satisfaction and immersion in media use, less boredom and more pleasure, and higher perceived social richness of the medium in terms of personality, liveliness, and emotionality. It was also found that PDA user experience and personality (i.e., impulsive-sensation seeking [ImpSS]) moderated some of these responses. The results are of importance given that the modern technology make it possible (1) to use computers in various everyday environments (e.g., in cafeterias and on business trips), and (2) to adapt the information and/or interfaces to fit the individual characteristics of the user.