Learning the demand curve in posted-price digital goods auctions

  • Authors:
  • Meenal Chhabra;Sanmay Das

  • Affiliations:
  • Rensselaer Polytechnic Inst., Troy, NY;Rensselaer Polytechnic Inst., Troy, NY

  • Venue:
  • The 10th International Conference on Autonomous Agents and Multiagent Systems - Volume 1
  • Year:
  • 2011

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Abstract

Online digital goods auctions are settings where a seller with an unlimited supply of goods (e.g. music or movie downloads) interacts with a stream of potential buyers. In the posted price setting, the seller makes a take-it-or-leave-it offer to each arriving buyer. We study the seller's revenue maximization problem in posted-price auctions of digital goods. We find that algorithms from the multi-armed bandit literature like UCB, which come with good regret bounds, can be slow to converge. We propose and study two alternatives: (1) a scheme based on using Gittins indices with priors that make appropriate use of domain knowledge; (2) a new learning algorithm, LLVD, that assumes a linear demand curve, and maintains a Beta prior over the free parameter using a moment-matching approximation. LLVD is not only (approximately) optimal for linear demand, but also learns fast and performs well when the linearity assumption is violated, for example in the cases of two natural valuation distributions, exponential and log-normal.