Computational Modeling for What-Is, What-Might-Be, and What-Should-Be Studies---And Triangulation

  • Authors:
  • Richard M. Burton;Børge Obel

  • Affiliations:
  • Fuqua School of Business, Duke University, Durham, North Carolina 27708;Aarhus School of Business and Social Sciences, Aarhus University, DK-8210 Aarhus, Denmark

  • Venue:
  • Organization Science
  • Year:
  • 2011

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Abstract

In this essay, we examine what-is, what-might-be, and what-should-be computational models where the purpose is to explore new concepts, ideas, boundaries, and limitations going beyond what we know at the moment. Computational models complement well with other approaches: ethnographies, field studies, human subject lab studies, and surveys in novel triangulations. Triangulation of two or more complementary approaches permits us to broaden and deepen our understanding and insights.