The potential benefits of multi_modal social interaction on the web for senior users

  • Authors:
  • Anjeli Singh;Andrea Johnson;Hanan Alnizami;Juan E. Gilbert

  • Affiliations:
  • Auburn University, Auburn, AL;Clemson University, Clemson, SC;Clemson University, Clemson, SC;Clemson University, Clemson, SC

  • Venue:
  • Journal of Computing Sciences in Colleges
  • Year:
  • 2011

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Abstract

The Internet has become a key factor in today's society for improving lifestyles, from entertainment to obtaining every day life necessities. Despite this, most seniors hesitate to use the Internet. As a result, there is a lower growth rate in Internet usage among seniors compared to those of younger populations. In this research, a web interface using a virtual conversational agent has been designed to address the problems of existing web interfaces; especially e-commerce sites. Data from a comparative study between an avatar design and a traditional design for a web-based retail store has been collected and analyzed. The results support the avatar design over a traditional web design; however, in some cases, the evidence collected showed no statistical significance.