Can persona facilitate ideation? a comparative study on effects of personas in brainstorming

Authors:
Xiantao Chen;Ying Liu;Ning Liu;Xiaojie Wang
Affiliations:
Beijing University of Posts and Telecommunications, Nokia Research Center Beijing, Beijing, China;Nokia Research Center Beijing, Beijing, China;School of Psychology, Shandong Normal University, Jinan, China;Beijing University of Posts and Telecommunications, Beijing, China
Venue:
INTERACT'11 Proceedings of the 13th IFIP TC 13 international conference on Human-computer interaction - Volume Part IV
Year:
2011

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Abstract

Personas are results from user studies and viewed as a design and a communication tool in user-centered design processes. There were many studies addressing how to create good personas but what types of personas and how personas could help in ideation processes were less discussed in past works. In this paper, we conducted a comparative study to explore effects of personas on the ideation process and idea qualities in a brainstorming setting. The results indicated that personas could enhance the ideation process and design deliverables on two aspects: personas could help both individual designer and a group of designers focus on the target user group during the ideation process; and the delivered ideas or concepts were viewed more relevant to the user groups and were more comprehensive.