Demand Forecasting Behavior: System Neglect and Change Detection

  • Authors:
  • Mirko Kremer;Brent Moritz;Enno Siemsen

  • Affiliations:
  • Smeal College of Business, Pennsylvania State University, University Park, Pennsylvania 16802;Smeal College of Business, Pennsylvania State University, University Park, Pennsylvania 16802;Carlson School of Management, University of Minnesota, Minneapolis, Minnesota 55455

  • Venue:
  • Management Science
  • Year:
  • 2011

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Abstract

We analyze how individuals make forecasts based on time-series data. Using a controlled laboratory experiment, we find that forecasting behavior systematically deviates from normative predictions: Forecasters overreact to forecast errors in relatively stable environments, but underreact to errors in relatively unstable environments. The performance loss that is due to such systematic judgment biases is larger in stable than in unstable environments. This paper was accepted by Martin Lariviere, operations management.