A novel systemic taxonomy of trust in the online environment

  • Authors:
  • Tanja Ažderska;Borka Jerman Blažic

  • Affiliations:
  • Laboratory for Open Systems and Networks, Jozef Stefan Institute, Ljubljana, Slovenia;Laboratory for Open Systems and Networks, Jozef Stefan Institute, Ljubljana, Slovenia

  • Venue:
  • ServiceWave'11 Proceedings of the 4th European conference on Towards a service-based internet
  • Year:
  • 2011

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Abstract

Trust and reputation comprise a wide research area in social sciences, but are also pillars of many social phenomena that shape the Internet socioeconomic scene. The blossoming of virtual communities largely changed the way trust is formed and propagated. The few existing taxonomies provide only initial insights into the ways trust-benefits can be felt; they are neither complete nor elaborated in a systemic manner to provide a proper framework guided by real system-principles. In this paper, we propose a multidimensional framework for guiding the design-process, and assessing the completeness and consistency of reputation systems. Our framework is based on System theory principles; it identifies reputation system components, and more importantly, defines their interrelations. It considers the interaction-centric, dynamic and environmentdependent trust-establishment and detects five major factors that guide reputation mechanisms design. The presented framework is applied to BarterCast reputation mechanism deployed in the BitTorrent-client Tribler.