Review recommendation: personalized prediction of the quality of online reviews

  • Authors:
  • Samaneh Moghaddam;Mohsen Jamali;Martin Ester

  • Affiliations:
  • Simon Fraser University, Burnaby, BC, Canada;Simon Fraser University, Burnaby, BC, Canada;Simon Fraser University, Burnaby, BC, Canada

  • Venue:
  • Proceedings of the 20th ACM international conference on Information and knowledge management
  • Year:
  • 2011

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Abstract

The problem of identifying high quality and helpful reviews automatically has attracted many attention recently. Current methods assume that the helpfulness of a review is independent from the readers of that review. However, we argue that the quality of a review may not be the same for different users. In this paper, we employ latent factor models to address this problem. We evaluate the proposed models using a real life database from Epinions.com. The experiments demonstrate that the latent factor models outperform the state-of-the-art approaches and confirms that the helpfulness of a review is indeed not the same for all users.