CHI 98 Cconference Summary on Human Factors in Computing Systems
Designing an e-commerce site for users
Crossroads
CUU '00 Proceedings on the 2000 conference on Universal Usability
What makes Web sites credible?: a report on a large quantitative study
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
First impressions: emotional and cognitive factors underlying judgments of trust e-commerce
Proceedings of the 3rd ACM conference on Electronic Commerce
Designing Web Usability: The Practice of Simplicity
Designing Web Usability: The Practice of Simplicity
Measuring Factors that Influence the Success of Internet Commerce
Information Systems Research
Factors Impacting Customers' Initial Trust in E-Businesses: An Empirical Study
HICSS '05 Proceedings of the Proceedings of the 38th Annual Hawaii International Conference on System Sciences - Volume 07
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The number of nutrition and healthcare websites increasing dramatically has prompted concerns over the quality of information found in these websites. How do nutrition and healthcare sites fare in fostering trust in consumers? Through reviews of trust and design literatures, we created a checklist incorporating a 5-dimension framework of design factors (graphic, structure, content, social, system) affecting trust cues. Next, we conducted a usability inspection on implementation of trust cues on 86 (30 healthcare, 31 nutrition and 25 healthcare & nutrition) websites. Our findings suggest that Graphics-Driven trust cues were implemented most to foster consumers' trust, with the Socially-Driven trust cues being the least implemented. This is on-going work. The paper concluded with implementations for improvement in the design of trust cues to foster initial consumers' trust in nutrition and healthcare websites.