Bootstrapping wikis: developing critical mass in a fledgling community by seeding content

Authors:
Jacob Solomon;Rick Wash
Affiliations:
Michigan State University, East Lansing, Michigan, USA;Michigan State University, East Lansing, Michigan, USA
Venue:
Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work
Year:
2012

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Abstract

Online communities depend on content contributed by their members. However, new communities have not yet achieved critical mass and are vulnerable to inadequate contribution. To encourage contribution, many fledgling communities seed the site with data from 3rd parties. We study the effectiveness of such seeding by looking at how people react to different types of seeded content. We found that people make larger contributions when there is no seeded content. But when there is seeded content, users learn from that content and contribute similar types of content. Therefore, if websites prefer specific types of contributions, seeding that type of contribution can be a valuable way to elicit appropriate contributions.