The Mythical Man-Month: Essays on Softw
The Mythical Man-Month: Essays on Softw
Using social psychology to motivate contributions to online communities
CSCW '04 Proceedings of the 2004 ACM conference on Computer supported cooperative work
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
SuggestBot: using intelligent task routing to help people find work in wikipedia
Proceedings of the 12th international conference on Intelligent user interfaces
Scaling Consensus: Increasing Decentralization in Wikipedia Governance
HICSS '08 Proceedings of the Proceedings of the 41st Annual Hawaii International Conference on System Sciences
Mopping up: modeling wikipedia promotion decisions
Proceedings of the 2008 ACM conference on Computer supported cooperative work
Articulations of wikiwork: uncovering valued work in wikipedia through barnstars
Proceedings of the 2008 ACM conference on Computer supported cooperative work
Herding the cats: the influence of groups in coordinating peer production
Proceedings of the 5th International Symposium on Wikis and Open Collaboration
Effectiveness of shared leadership in online communities
Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work
Wiki Scaffolding: Aligning wikis with the corporate strategy
Information Systems
Proceedings of the 2013 conference on Computer supported cooperative work companion
Project talk: coordination work and group membership in WikiProjects
Proceedings of the 9th International Symposium on Open Collaboration
Managing complexity: strategies for group awareness and coordinated action in Wikipedia
Proceedings of the 9th International Symposium on Open Collaboration
Editing beyond articles: diversity & dynamics of teamwork in open collaborations
Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing
Reviewing versus doing: learning and performance in crowd assessment
Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing
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A challenge for many online production communities is to direct their members to accomplish tasks that are important to the group, even when these tasks may not match individual members' interests. Here we investigate how combining group identification and direction setting can motivate volunteers in online communities to accomplish tasks important to the success of the group as a whole. We hypothesize that group identity, the perception of belonging to a group, triggers in-group favoritism; and direction setting (including explicit direction from group goals and implicit direction from role models) focuses people's group-oriented motivation towards the group's important tasks. We tested our hypotheses in the context of Wikipedia's Collaborations of the Week (COTW), a group goal setting mechanism and a social event within Wikiprojects. Results demonstrate that 1) publicizing important group goals via COTW can have a strong motivating influence on editors who have voluntarily identified themselves as group members compared to those who have not self-identified; 2) the effects of goals spill over to non-goal related tasks; and 3) editors exposed to group role models in COTW are more likely to perform similarly to the models on group-relevant citizenship behaviors. Finally, we discuss design and managerial implications based on our findings.