Serious questionnaires in playful social network applications

Authors:
Aneta Taktamysheva;Markus Krause;Jan Smeddinck
Affiliations:
TZI, Arbeitsgruppe Digitale Medien, Universität Bremen, Bremen, Germany;TZI, Arbeitsgruppe Digitale Medien, Universität Bremen, Bremen, Germany;TZI, Arbeitsgruppe Digitale Medien, Universität Bremen, Bremen, Germany
Venue:
ICEC'11 Proceedings of the 10th international conference on Entertainment Computing
Year:
2011

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Abstract

Conducting surveys is a costly and time-consuming process. We developed a playful questionnaire that addresses the issue of motivation for voluntary participation. In addition, distributing playful questionnaires on Facebook gives access to basic user data, which may allow employing some of them as quality control questions or simply help to lessen the number of questions.