Agent based mobile negotiation for personalized pricing of last minute theatre tickets

Authors:
Kun Chang Lee;Habin Lee;Namho Lee
Affiliations:
SKK Business School, WCU Professor at Department of Interaction Science, Sungkyunkwan University, Seoul 110-745, Republic of Korea;Brunel Business School, Brunel University, Kingston Lane, Uxbridge, Middlesex UB8 3PH, UK;EMC Korea, Yeoksam 1-737, Kangnam-Ku, Seoul 135-984, Republic of Korea
Venue:
Expert Systems with Applications: An International Journal
Year:
2012

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Abstract

This paper proposes an agent based mobile negotiation framework for personalized pricing of last minutes theatre tickets whose values are dependent on the time remaining to the performance and the locations of potential customers. In particular, case based reasoning and fuzzy cognitive map techniques are adopted in the negotiation framework to identify the best initial offer zone and adopt multi criteria decision in the scoring function to evaluate offers. The proposed framework is tested via a computer simulation in which personalized pricing policy shows higher market performance than other policies therefore the validity of the proposed negotiation framework.