Multivariate data analysis (4th ed.): with readings
Multivariate data analysis (4th ed.): with readings
We Blog: Publishing Online with Weblogs
We Blog: Publishing Online with Weblogs
HICSS '99 Proceedings of the Thirty-Second Annual Hawaii International Conference on System Sciences-Volume 1 - Volume 1
Communications of the ACM - The Blogosphere
The open brand: when push comes to pull in a web-made world
The open brand: when push comes to pull in a web-made world
Hi-index | 0.00 |
In the past many studies have been conducted regarding the internet, yet not enough attention was given on web blogging and the factors that influence users to participate in a weblog. By expanding the theory of reasoned action, an attempt was made to understand the reasons why users take part in a weblog. A survey, involving 102 blog users, was conducted to examine the research model. The results revealed that technology acceptance factors (ease of use and enjoyment) and knowledge sharing (reciprocal benefit) were positively related to attitude towards participating in a blog. On the other hand, social influence factors (community identification and social norm) were positively related to user's intention in regard to blog usage. The findings of this study are compared to the results found by Hsu and Lin (2008) in a similar study and also provide implications to practitioners for understanding and promoting blog usage.