Interactivity as self-expression: a field experiment with customization and blogging

Authors:
S. Shyam Sundar;Jeeyun Oh;Saraswathi Bellur;Haiyan Jia;Hyang-Sook Kim
Affiliations:
The Pennsylvania State University, University Park, Pennsylvania, United States & Sungkyunkwan University, Seoul, Korea;Pennsylvania State Universtiy, University Park, Pennsylvania, United States;The Pennsylvania State University, University Park, Pennsylvania, United States;Pennsylvania State University, University Park, Pennsylvania, United States;Pennsylvania State University, University Park, Pennsylvania, United States
Venue:
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Year:
2012

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Abstract

A paradigmatic quality of interactive interfaces is that they allow users to express themselves, thereby converting message receivers into communication sources. We define this quality as Source Interactivity [26, 29], and test its effects on user experience with a field experiment (N=141) of a portal site featuring cosmetic customization, functional customization and blogging (active versus filter). In demonstrating the psychological influence of source-based interactivity on such outcomes as user engagement, sense of agency, sense of community, intrinsic motivation and attitudes toward the interface, we discuss how designers can use them for creating interactive tools for self-expression.